.png)
My Clients
I've worked with over 25 clients but let's dive into the work I've done with a few of my favorites! My roster includes brands in the following industries: CPG, E-comm, Hospitality, Jewelry & Fashion, Shoes & Apparel, Education, Healthcare, Banking & Insurance.
​
.png)
Tattooed Chef
LEADING PLANT-BASED FOOD BRAND
.png)
Ariat Work
HIGH QUALITY MEN'S WORK WEAR
.png)
Veer Gear
NEXT GEN STROLLER WAGON
.png)
GUESS Watches
TIMELESS LUX WATCHES
.png)
Elmhurst 1925
PREMIUM PLANT-BASED MILK
.png)
Colleges & Universities
5+ COLLEGES & UNIVERSITIES ACROSS THE U.S.
TATTOOED CHEF SEES 100% YOY GROWTH ACROSS SOCIAL PLATFORMS
Tattooed Chef, a leading plant-based food company, was in need of a social strategy and new aesthetic. In an effort to position the company as a lifestyle brand, I reinvented their aesthetic to include multiple brand pillars (shown on left), which increased reach and engagement.​
​
Following the Instagram refresh in 2021, I launched the brands first micro & macro influencer program in 2022 to increase brand awareness and social engagement. After successfully leading their community management, content strategy, influencer strategy and organic & paid social strategy, Tattooed Chef's Instagram audience grew by 100+% YoY, bringing their total social audience to 110k+.
​
As an emerging brand, partnerships are essential to growth. Tattooed Chef landed a partnership with Interscope Records to build awareness around their mission of making plant based food accessible to all. With this partnership came our attendance as sponsors at events like the BET Awards, Coachella, Lollapalooza & the GRAMMYs, all of which was led by my social strategy and execution plan.
VEER GEAR ACHIEVES 4X ROAS
Veer Gear — a premium child mobility brand that prides itself on having the highest quality products on the market — had a goal of building community and driving sales. In an effort to build that community, Veer Gear needed to get their award winning All-Terrain Cruiser in the hands of as many parents as possible, so that they could all experience the freedom and magic that Veer Gear brings.
Veer was on a mission to achieve a 3-4x ROAS consistently across their omni-channel marketing tactics. In effort to reach engaged audiences as efficiently as possible, I was nimble and thoughtful with my social strategy. I tested my way into new social platforms to prove out ROI and sought out ways to increase Customer Lifetime Value. After hundreds of optimizations over the years working with Veer Gear, I've made successful strategic recommendations to test new campaign objectives, audiences, ad copy, creative and landing page experiences.
When working with a brand that is hyper-focused on ROI like Veer is, dependable analytics is essential to success. I worked alongside a stellar analytics team to assist in how our media analytics should be visualized so that Veer understood how each dollar was contributing to their bottom line.
ELMHURST 1925 REDUCES SUBSCRIPTION CHURN BY 25%
Elmhurst 1925, a premium plant-based milk brand, was in search of a Digital Media Strategist to lead their omni-channel marketing strategy. Elmhurst 1925 had an existing online monthly subscription program that was in need of a refreshing and modernized strategy. When I joined the team, I took on the responsibility of increasing online subscriptions, average cart value, and improving the path to purchase.
​
I led the launch of Elmhurst's website rebrand, which included new customer experiences and improved upon their current subscription process. In order to reduce churn and bring in new subscribers, a seamless customer journey was essential to Elmhurst's success. With the addition of new Shopify enhancements that increased ACV and updated operations to our subscription platform, Recharge, I was able to identify new opportunities and unveil why consumers were canceling their subscriptions, which was contributing to lost sales and a churn rate of upwards of 8%.
Due to my research and collaboration with our operations and brand team, we were able to reduce churn by 25% and increase ACV with updates to our Shopify storefront.
ARIAT WORK ACHIEVES AN AD RECALL LIFT RATE OF 18% IN FIRST 6 MONTHS.
Ariat International, an western footwear and apparel brand founded in 1993 expanded into high performance workwear for blue collar workers. Their goal of driving awareness to their premium quality boots and fire retardant activewear across e-commerce and retail meant developing a social strategy that could support both online and in-store sales.
​
My methodology behind building their social strategy was to test into new interest, behavior and CRM audiences in relevant geographies while launching and monitoring the performance of brand lift campaigns across Facebook & Instagram.
Ariat Work was fiercely focused on data & analytics. On a weekly basis, our team of digital experts led Ariat to success by honing in on their top KPIs - which included Ad Recall Lift Rate, CTR and cost efficient CPM.
In the first 6 months of the Ariat Work campaign, I increased their ad recall rate by 18% - 14 percentage points above benchmark for campaigns and brands within similar industries.
​
GUESS WATCHES LAUNCHES HIGHLY ANTICIPATED CAMPAIGN WITH WINNING SOCIAL STRATEGY
GUESS Watches depended on paid social media support for their highly anticipated holiday campaigns. The success of their campaigns relied on reaching highly engaged audiences with jaw dropping creative. Their goal was to drive traffic efficiently to key landing pages and increase time spent on their site. Those site visitors would then be utilized in highly efficient retargeting campaigns that yielded a 2-3x ROAS.
​
Throughout my time working with GUESS Watches, I also had the pleasure of building their paid social media strategy to drive web traffic for the launch of their first smart watch - GUESS Connect. Their approach to make smart watches trendy and timeless was well received across our social media audiences and created ripples across the jewelry industry.
​
Due to my efficient social strategy in building converting audiences, GUESS Watches saw CTRs that continuously exceeded benchmarks which drove their CPC to be lower than projected, creating efficiencies across the board.
​
​
COLLEGES AND UNIVERSITIES ACHIEVE RECORD LOW COST-PER-LEAD WITH INNOVATIVE SOCIAL CAMPAIGNS
I've had the privilege of building social strategies for a handful of renowned colleges and universities, including Wharton School of Business, SNHU, Bellevue University, Montclair State U, Marist College and more.
​
Across the board, these schools had one common goal: to increase enrollment and leads. During my 4.5 years of working on university clients, I utilized my knowledge of the social landscape to leverage platforms and their unique audiences to generate leads for each school. My highest performing campaigns at the time were across LinkedIn, Instagram & Facebook.
​
Many of the campaigns I've worked on filled up all seats of open houses and increased enrollment in undergraduate and graduate programs. As a newly graduated MBA student at the time, I was able to tap into my own experiences to understand what made an undergrad or grad program most attractive. It allowed me to think as a consumer, and I still utilize that strategy today.
​